3/17/2023 0 Comments Eggy jenn imAnd sometimes they have the gall to make an "ASOS haul" or "Topshop haul" video where it's obvious they don't like the cheap clothes anymore and struggled to even find something, but they're getting paid for the video. They used to create videos about various (high and low-end) things they actually bought and now it's just all stuff they're getting for free or with significant discounts from high-end brands. There are a few fashion youtubers I'm still subscribed to for old times' sake that I'm sort of, not hate-watching, but "very annoyed watching". I was subscribed to Jenn Im's channel a few years ago but her content just didn't do it for me, tbh. The nerve of slapping your name on some generic cheap clothes from a Chinese retailer and apparently having no input on the production or creatvity side of things. (Okay, girl but makes so many damn pieces per collection, OP thinks this argument would work in her favor if Eggie had capsule collections.) Im goes on to say that Eggie “will be going dark” however the website is still up if you’d like to be 2018’s Polyester Princess.Ī quick grab vanity project is mediocre, YouTuber apologizes about mediocrity and promises to do better, then delivers something less mediocre all the while getting paid. Im also talks about how she wanted to build a sustainable brand, but didn’t want to alienate customers who maybe cannot afford the higher price point. Im apologized for the inclusivity because she took the viewpoint of what she would wear and not how other body types would be with the pieces. (To OP, a lot of the pieces looked absolutely juvenile, check out the money grabbing vanity project). Im did make a point to like every positive comment that supported the holiday collection and those people were in the minority. The very Forever 21 looking apparel was criticized by Im's subscribers who wanted to know exactly from where the materials and labor were sourced and the lack of body inclusivity in the pieces. Three times?! A whole ass three times a year? She also claims her team visits three times a year. She tells that the factory is not a sweatshop, but considering Im filmed this video in her LA home, we don’t evidence to prove otherwise. She mentions that the clothing is indeed made in China, but that the workers are paid a fair wage. Im makes a video crying and clearing up the misconceptions about Eggie. It was more Pretty Little Thing and less Revolve. Her holiday collection was subject to hours and hours of beclownment because the clothes were typical, looked cheap and nothing like what Im would wear herself. I will let you know what happens if there is any update.Jenn Im, a beauty/ fashion YouTuber with over 2 million followers released her third collection of her clothing line, Eggie. YouTuber who does it right: JKF puts AD prominently in the title AND in the thumbnail of her video, and discloses her sponsorship clearly in bright letters before even 45 seconds have passed in the video.ĭon’t let influencers get away with misleading advertisements anymore! They specifically say words used can be “sponsored” “ad” or “advertisement” This is a no go, as “partner” can seem vague. Says “skiipartner” as a hashtag at the end but never disclosed that this is a paid sponsorship. She is a “Revolve” partner and is often invited on brand trips and to parties with them. I actually watch videos with “AD” in the title if I like the YouTuber! Above the legal stuff, it is ethically sus to have no indication a video is sponsored before someone clicks. FTC advises verbal AND text in the video, as many people watch videos without sound. Here she does not mention her sponsorship in a text overlay or in the title, and relied on disclosed the sponsorship textually in the description box. You are supposed to put that something is a paid advertisement in text over the video or on the image, very clearly and in the beginning. She also has a history of improperly disclosing sponsorships according to FTC guidelines, purposefully avoiding using the “Paid advertisement” feature on Instagram or putting it in her titles. It is now 2020 and her website still has no mention of sustainability efforts and gets a “We Avoid” rating on Good On You. In 2018 she stated her brand Eggie would attempt to use dead stock to become more sustainable in 2019. Here I’m compiling a list of issues I have with Jenn Im that I believe need to be addressed and improved upon.
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